I attended Author (R)evolution Day (TOC) last week, and met a children’s book author sitting nearby. She said, “Soon, having an app will be as imperative as having a website.”
I’ve been thinking about that. Maybe, instead of creating an app to make money (good luck! marketing an app is not easy), you should think of it as an investment in branding, promotion, and showing your best work in a creative new format.
(Re: For fundamentals for children’s book writers/illustrators making apps, including creative, financial, marketing, go to An a-MAZE-ing Transition: Roxie Munro Talks about Print, Digital & Lessons Learned. )
Do it right. Don’t spend money, time, and your creative assets, and be disappointed. There are programs available (some with a steep time-consuming learning curve), and you may have a tech-y friend who volunteers to build your app. Some even “practice” making an app, using your money and creative content! But I recommend getting an experienced professional children’s app developer. It is worth the money, and may prevent a lot of stress and heartbreak. Do your homework: check out apps and figure out what you want (and need, to keep current); find out what functionality and issues are no-nos for parent/teacher/librarian reviewers, including privacy issues; what works with your concept, like animations, text/word highlighting, sounds, music; and get an idea of pricing – it varies a lot.
Some of my author/illustrator friends have had troubling problems: late delivery (4 to 6 or more months to make your app); expensive for what they got; developer used out-dated technology; a lack of follow-up with updates, bug fixes, and customer support; inadequate testing; no real creative collaboration or input.
Once a developer has made your app, you are stuck with them; if they don’t do updates or bug fixes in a timely manner (or at all!), there is not a lot you can do. Usually you can’t turn over the app to a new developer, because much of what goes into building it (coding for example) is proprietary, the intellectual property of the developer. Why would they hand it over to another, possibly rival, company? (You can change this in your contract, but most developers do not want to dive into someone else’s code.)
Am very happy with my developer, OCG Studios (my website home page has some awards and kudos). We’ve made two apps together with several more coming out in April. They have a cool new DYO (Develop Your Own) framework for making illustrated apps. Check out a free example (“The Artist Mortimer”). The program for making apps is explained…you do some work, they build it, and you save a lot of money. Scroll down the page to see pricing. If you’re interested, they send a menu and more info.
But you don’t have to use my guys. Get developer recommendations (check out the awards and reviews their apps have; look at customer comments on the App Store page). A good place to learn about developers and children’s apps is Moms With Apps. On the right side, they have links to more info, and scrolling down, a list of children’s app developers. I don’t know the developers’ commissioning guidelines, but they are experienced. And check out Digital Storytime, great for lots of information and reviews.