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I just got an invitation to speak at an international Children’s Media Conference overseas (yay!), and walking to my studio this morning was thinking about the subject, which involves working in and presenting children’s content in new media and multimedia. It occurred to me that many of my children’s author/illustrator colleagues who do print books work in much more media than we think….most of us disseminate content crossmedia whether we realize it or not.

For example, I belong to a group of about three dozen established nonfiction children’s books authors called InkThinkTank. Some of these authors are in a division of the group called Authors on Call – they do live videoconferencing, teaching in schools all over. That’s new media. Some also participate (including me) in The Nonfiction Minute – a neat and very timely idea: a fresh new post with lively engaging content is available on the web free every school day to any school, comprised of a 400-word text piece on a particularly interesting nonfiction subject, an audio recording of the text by the author, and several relevant visuals, available for downloading. Again, multimedia – taking content across several platforms.

Another cool new (less than a year old) project in which many authors, illustrators, librarians, publishers, and others in the children’s book industry talk about their work and distribute content is KidLitTV, which also has a YouTube channel and a robust social media presence. So the author or illustrator not only shows the physical print book, they may read from it, do a sketch or another activity, and talk about and expand upon the book’s subject. They are distributing information via media other than print.

I have some print books adapted to or converted to interactive apps – that’s crossmedia. And I work with a publisher doing giant child-size walk-in and desktop-size fold-out picture books (K.I.W.i. Storybooks), with custom-built apps (as well as curriculum) for each of nine subjects. Again – more than one media.

If you have a blog or a website, or do videos or Skype, in which you share content, ideas, or activities, you are working in multimedia. You are also when you do school visits or lectures using PowerPoint or Keynote. Some authors and illustrators put interesting content from their books on their social media sites…again, multimedia.

So, it’s not just making apps and other fancy electronic (or not) creations. Most of you are more involved in new media and cross-platform content distribution than you may think.

Links:

K.I.W.i. (Kids Walk-in Interactive) Storybooks: http://www.kiwistorybooks.com/
InkThinkTank: http://inkthinktank.com/
Authors on Call: http://inkthinktank.com/authors-on-call/
The Nonfiction Minute: http://www.nonfictionminute.com/
KidLitTV: http://kidlit.tv/
YouTube KidLitTV: https://www.youtube.com/user/KidLitTV